Marketing & Management
LIEGE AIRPORT also proposes its services in marketing and management to airports that are commissioning new installations, are changing owners or are under development. Internal resources and a network of high level specialists can intervene for occasional missions, medium to long term monitoring or operating and management:
- Management Assistance
- Organisation and improvement of management processes
- Planning of human resources
- Market surveys (characterising the market area and the potential of attraction of the site)
- Strategic intelligence and competitive positioning
- Optimisation of the revenues and price structure
- Line studies (analysis of the potential and break even levels)
- Development of turnover other than from aviation: shops, restaurants, real estate, advertising and car parks
- Conception of airport city projects
